Apidura
Product Launch Photography for Bikepacking Gear
The Challenge
Hamburg in December is not an obvious choice for a product launch shoot. When Apidura needed imagery for the release of their new Expedition Cargo Cage Pack, the brief called for real conditions. The shoot day brought unexpected snowfall along the Elbe, which turned a potential obstacle into something more interesting.
THE APPROACH
No fixed route, no assistant. Just a bike, a tripod, and the Elbe waterfront. Björn rode along the river searching for spots where the light, the snow, and the bag worked together naturally. The focus was on showing the pack in actual use: loaded, on a moving bike, in real winter conditions. Solo self-portrait work throughout.
THE APPROACH
No fixed route, no assistant. Just a bike, a tripod, and the Elbe waterfront. Björn rode along the river searching for spots where the light, the snow, and the bag worked together naturally. The focus was on showing the pack in actual use: loaded, on a moving bike, in real winter conditions. Solo self-portrait work throughout.
The Outcome
Apidura received a set of images showing the Expedition Cargo Cage Pack in genuine outdoor conditions. The imagery was used across their social media channels and website. Delivered as high-resolution files for web, print, and social use, with full usage rights for marketing.
High-resolution files for web, print, and social. Full usage rights for marketing.
Apidura